From a traditional pastry shop to a new brand experience
Client
Zion BakeryEngagement
April 2022Scope of Work
Brand Strategy & Positioning Naming Brand Messaging Brand Identity Design Retail Branding Packaging Design Brand Applications Photography & Visual Direction UX / UI Design Website Design & DevelopmentThe Case
From MESOGEIAKON to ZION.
A comprehensive rebranding project that began with naming and brand positioning and extended across every touchpoint between the brand and its audience.
We created the new name ZION, defined the brand strategy and new identity, and developed a complete brand system built around the central idea of “Bites of Happiness.”
The new direction was applied across the corporate identity, retail branding of the stores, packaging and brand applications, art direction for photography, and the new website.
The result was the transformation of a traditional pastry shop into a contemporary, distinctive brand, with a consistent presence and experience across both physical and digital touchpoints.
