Appliance Recycling SEO Strategy & Organic Growth
Client
Appliances Recycling S.A.View Case Study
Electrocycle SEO StrategyEngagement
April 2022Scope of Work
SEO Strategy Keyword Research & Search Intent Mapping SEO Content Strategy Landing Page Optimisation Information Architecture Technical SEO Content Optimisation Performance Monitoring & Continuous OptimisationThe Case
For Appliance Recycling S.A., we developed an always-on SEO strategy designed to strengthen the organisation’s organic visibility and place it in front of users at the exact moment they are searching for a solution for an old electrical or electronic appliance.
Our approach was built around search intent mapping and clustering, covering both appliance-specific searches and broader problem-solving queries. Based on this framework, we created dedicated landing pages, SEO-driven content and a more effective information architecture, helping users reach the right answer faster.
The strategy continues to evolve through the ongoing use of search data and new content opportunities, bringing together content, technical optimisation and user intent within one integrated SEO framework.
The results validated the approach: +238% organic visibility, +97% organic clicks, and 70 keywords ranking in Google’s top 3 positions.
We didn’t optimise around keywords.
We optimised around the way people search for solutions.
