You’ve probably already heard about SEO and how important it is!
We’re talking about methods that help optimize your content for search engines.
The goal? To help your content rank higher than others targeting the same search terms.
Of course, SEO is a complex process influenced by many factors — as discussed in our article on the 4 pillars of SEO.
In this article, we’ll focus on one of SEO’s “secret weapons”: SEO copywriting.
What is SEO Copywriting?
One of the most essential tools for website SEO is copywriting — creating high-quality, original text that naturally integrates targeted keywords at strategic points. For years, this has remained one of the most important ranking factors in search engines.
But SEO copywriting isn’t just about stuffing articles with keywords and phrases. It’s about writing content for both humans and search engines — not one or the other.
That means writing content that:
- Solves a specific problem or answers a question
- Speaks directly to the end user (customers, prospects, readers, etc.)
- Is optimized for search engine visibility
So how do you create content that ticks all these boxes?
How do you strike the right balance between ranking well on Google and persuading real people?
That’s the goal of SEO copywriting.
If you don’t have an experienced partner to help you with it, you can still try it yourself — just follow some simple guidelines and best practices.
What You Need to Know About SEO Copywriting
- SEO copywriting is all about creating content that’s both search engine-friendly and engaging for readers, offering valuable information that resonates with your target audience. While writing, you should always keep in mind Google’s E-A-T principle: E-A-T = Expertise – Authoritativeness – Trustworthiness.
- Effective SEO copywriting involves strategically weaving relevant keywords and phrases into the body of the content, as well as optimizing: title tags, meta descriptions και header tags (H1, H2, etc.).
- It also includes content ideation and keyword research to ensure your content addresses real user intent.
- To take your content to the next level: Add images, videos, or GIFs to break up large blocks of text, Include useful links to encourage user interaction, Simplify complex info with infographics or visuals
- Above all, great SEO copywriting is created for people — not just search engine crawlers
And if you do need the support of an experienced team to handle this for you, don’t hesitate to get in touch with us!