View Live Site

View Live Site

https://www.redcross.gr/

Engagement

May 2025

Project Type

Website Redesign & Development

Partnership

Από το 2025 – In progress
Full Support

White Space Works

Information Architecture (IA), Messaging, Copywriting Data & Process Visualization, User Experience (UX) Design, Website Design & Development, CMS Development, Custom Applications, Photography, Icon Design, Motion Graphics & Animation Design, Google Analytics, , Search Engine Optimization (SEO), Search Engine Marketing (S.E.M).

The Case

The Hellenic Red Cross is the largest and oldest humanitarian organization in Greece, with a history spanning more than 145 years of service.
Supported by thousands of volunteers, hundreds of local branches, and an extensive network of social programs, the organization delivers vital services in healthcare, social welfare, education, and civil protection.

At a time when effective communication, transparency, and immediate access to information are essential to strengthening public trust, the Hellenic Red Cross needed a modern, dynamic, and highly functional website capable of reflecting the scale and impact of its humanitarian mission.
This marked the beginning of its collaboration with White Space.

Η Περίπτωση

Ο Ελληνικός Ερυθρός Σταυρός αποτελεί τον μεγαλύτερο και παλαιότερο ανθρωπιστικό οργανισμό στην Ελλάδα, με ιστορία που ξεπερνά τα 145 χρόνια δράσης. Με χιλιάδες εθελοντές, εκατοντάδες τοπικά τμήματα και ένα εκτεταμένο δίκτυο κοινωνικών προγραμμάτων, ο οργανισμός επιτελεί ένα έργο ζωτικής σημασίας στην υγεία, την κοινωνική πρόνοια, την εκπαίδευση και την πολιτική προστασία.
Σε μια εποχή που η επικοινωνία, η διαφάνεια και η άμεση πρόσβαση στην πληροφορία αποτελούν κρίσιμους πυλώνες για την ενίσχυση της εμπιστοσύνης του κοινού, ο Ε.Ε.Σ. είχε ανάγκη από έναν σύγχρονο, δυναμικό και λειτουργικό ιστότοπο, ικανό να αντικατοπτρίζει το εύρος και τη σημασία του ανθρωπιστικού του έργου. Αυτό αποτέλεσε το σημείο εκκίνησης της συνεργασίας με τη White Space.

The Challenge

The Hellenic Red Cross’s previous website featured an outdated design, limited functionality, and little visual impact. Information was fragmented and difficult to navigate, making it challenging for the public to understand the organization’s mission, initiatives, and humanitarian work.

The organization needed to modernize its digital presence to reconnect with its audience—particularly younger generations. Limited public awareness of its activities called for a complete transformation of the user experience. The complexity of the content, combined with the lack of compelling visual storytelling, made it difficult to engage visitors and communicate the organization’s impact effectively.

In addition, the website was not responsive, resulting in a poor experience on mobile devices. It also lacked integration with online payment systems, making it difficult for users to donate—a critical capability for any humanitarian organization.

The need for a complete digital transformation was clear: to create a platform that would do more than inform. It needed to connect, inspire, and motivate people to engage with the Hellenic Red Cross and support its mission.

Our Solution

White Space was entrusted with the complete redesign and development of the Hellenic Red Cross website, transforming a static, outdated platform into a dynamic, accessible, and engaging digital experience.

Our strategy was built around a human-centered design approach, placing the needs, expectations, and emotions of visitors at the core of every decision. From information architecture and user journeys to visual design and functionality, every element was carefully crafted to promote transparency, encourage engagement, and strengthen the connection between the public and the organization’s humanitarian mission.

The new website combines contemporary design, intuitive functionality, and compelling storytelling. Content was reorganized into clear, structured sections, allowing visitors to find what they need—from programs and humanitarian initiatives to volunteering opportunities and donations—in no more than two clicks.

To better communicate the scale and impact of the Hellenic Red Cross’s work, we designed a series of custom infographics and data visualizations that present key figures and achievements in a simple, engaging, and emotionally compelling way.

From a technical perspective, the platform delivers a modern, high-performance digital experience:

  • Fully responsive, ensuring a seamless experience across desktop, tablet, and mobile devices.
  • SEO-optimized architecture and fast loading speeds, improving both search visibility and overall performance.
  • Secure online donation functionality, enabling visitors to support the organization quickly and safely through an integrated payment system.
  • A custom-built CMS that gives the Hellenic Red Cross team complete flexibility to manage content, campaigns, news, and initiatives with ease.

The result is a digital platform that goes far beyond serving as an informational website. It reflects the organization’s values, showcases the true scale of its humanitarian work, strengthens public trust, and inspires people to engage, volunteer, and contribute to its mission.

View Live Site

Our Impact

The new Hellenic Red Cross website fundamentally transformed the organization’s relationship with the public, establishing a new standard for its digital communication.

  • +180% increase in website traffic during the first months after launch.
  • 220% faster page load times compared to the previous platform.
  • Over 60% of website visits now come from mobile devices.

More than just a website, the new Hellenic Red Cross platform is a living digital hub for engagement—bringing people closer to the organization’s humanitarian mission and making participation more accessible than ever.

+0

Increased Website Traffic

The overall optimization significantly improved website performance and the user browsing experience, resulting in increased website traffic.
+0

Faster Loading Speed

Doubling the website’s loading speed delivers a faster, smoother browsing experience across all devices.
+0

Increased Mobile Traffic

Targeted improvements to the user experience and website performance led to a significant increase in traffic from mobile devices.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Transforming a traditional 5-star hotel to a dynamic 5-star city resort

A digital transformation journey that marries website development with human-centric design, elevating brand presence and boosting e-commerce success.

View Live Site

Live Site

https://www.epiruspalace.gr

Engagement

2024- Present
Website Design -WebsiteDevelopment – Support and Updates

Project Type

Marketing, Branding and Technology
Website design and website Development

White Space Works

Brand Repositioning Strategy Marketing Research & Competition Analysis Customer Insights & Stakeholder Interviews New Positioning & Communication Message Purpose, Values & Company Culture Development Experience Design & New Services Creation Website Design Website Development Visual Strategy & Brand Identity Refresh Brand Voice & Messaging Crafting Employer Branding Strategy

The Case

Epirus Palace, a prestigious 5-star hotel in Ioannina, Greece, sought to redefine its market position and enhance its appeal. We came up with the idea to repostition it from a traditional 5-star hotel to a dynamic 5-star city resort, emphasizing its unique urban location while offering diverse experiences.
White Space was tasked with developing a comprehensive brand repositioning strategy to elevate Epirus Palace’s brand perception, attract a broader and more qualitiative audience, and create a distinctive identity in the competitive hospitality market of Ioannina.

The Case

Column1
Column2

The Challenge

1. Differentiating Epirus Palace in a crowded luxury hospitality market

2. Shifting perception from a luxury hotel to a luxury experience-centric resort

3. Aligning internal culture with the new brand positioning

4. Creating compelling experiences that resonate with diverse guest preferences

5. Creating a website that reflects the new brand positiioning and attract the ideal customers

Our Solution

White Space approached the project holistically, beginning with extensive market research, competitor analysis, and stakeholder interviews. We crafted a new positioning strategy, shifting from “Epirotic hospitality” to “The Experience Maker,” emphasizing the hotel’s ability to create distinct experiences due to its location comparing to competitors.
We developed new experiences like a dog park and farm, created dedicated web pages for each experience, and redesigned the website with high aesthetics, user-friendly interfaces, and engaging animations.
The brand identity was refreshed with a new color palette and typography to align with the new positioning. We also crafted a new employer branding strategy to ensure internal alignment with the brand’s new direction. Finally we crafted some differentiated branding elments such as the pet friendly and eco-consious aspects.

View Live Site

Our Impact

The repositioning strategy significantly distinguished and enhanced Epirus Palace’s market presence, attracting a broader and more qualitative audience and increasing bookings. The new experiences and brand identity resonated strongly with guests, leading to improved satisfaction and loyalty. Also opened a whole new world of communication possibilities to further differentiate the hotel in the near future

+0

Growth in direct bookings

through the website, reflecting improved conversion rates and stronger brand appeal.
+0

Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
+0

Increase in website traffic and engagement

driven by the new user-friendly design and experience-focused content.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Designing A New Digital Customer Experience for The Mattress Leader

A digital transformation journey that marries technology with human-centric design, elevating brand presence and boosting e-commerce success.

View Live Site

Live Site

www.mediastrom.com/

Engagement

2019 – Present
Full technical Support and Updates

Project Type

Marketing, Branding and Technology
E-commerce Redesign and Development

White Space Works

Information Architecture (IA), Messaging, Copywriting,, User Experience Design (UX), Ecommerce Platform Development, CMS Development, ERP Integration, Custom Application Development, Photography, Pictograms Design, 3D Design, Animation Design.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.

The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.
The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

The Challenge

Mediastrom’s web presence did not fully reflect its market leadership and brand values, with a digital experience that did not support its dual goals of e-commerce growth and driving retail store traffic.

The brand struggled to convey the superiority of its extensive product range and customization options in a user-friendly way. Additionally, the need to evolve their communication to a more human-centric, benefit-oriented approach and to effectively introduce new product categories and target the hotel market presented significant strategic challenges.

Also the extreme customization that is necessary for the proper selection of a mattress or any other sleep product, was not supported effectively. 
Other major challenges were to determine the optimal Information Architecture (IA), the most friendly User Experience (UX) and the new technologies that we had to use in order to enrich our Customers; journey and achieve all branding and commercial objectives.

Our Solution

Working closely with MediaStrom’s management and teams wes started from collecting data and insights through one to one interviews and focus groups Based on the findings, our team conducted extensive UX analysis and developed a solution that enriched our customers experience. Our engineering team developed a high tech customization system for selecting the appropriate mattress or bed, For the navigation system we analysed data from different customer journeysm while we at the end e tested the proposed customer journey with actual users. 

Our solution included a new verbal and visual communication language, informed by brand personas. We migrated thousands of customers to a newly developed system that included a customization tool and a user journey map, enhanced by pictograms and 3D visuals. This comprehensive approach not only streamlined the user experience but also ensured that Mediastrom’s digital platform and e-commerce site became powerful brand communication touchpoints, clearly differentiating Mediastrom in the market and emphasizing its commitment to wellness.

View Live Site

Our Impact

The transformation resulted in a state-of-the-art digital platform that significantly distinguished Mediastrom from its competitors, enhancing both brand value and technological superiority with a distinctly human touch. 

+0

New products added

We significantly expanded Mediastrom’s online catalog, offering customers an unparalleled selection of high-quality mattresses and sleep products.
+0

Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
+0

E-commerce sales

Our strategic overhaul of the digital platform led to a surge in e-commerce sales, demonstrating the effectiveness of combining user-friendly design with a robust online retail strategy.
+0

Increased return on investment (ROI)

The comprehensive rebranding and optimization efforts underscored the financial viability and success of our approach to digital transformation and brand communication.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Transforming a Construction Company to the first Human Centric Leading Brand

Revolutionizing Epikyklos: A strategic brand transformation that redefined industry standards, attracting premium clientele and setting new benchmarks in construction.

View Live Site

Live Site

https://epikyklos.gr/

Project Type

Repositioning Strategy, Branding Strategy Website Design Website Development

White Space Works

Information Architecture (IA), Brand Strategy, Mission, Vision, Values Design Messaging Strategy, User Experience Design (UX), Web site Design ,Website Development, CMS Development, Animation Design, Landing Page Design and Development, Google Analytics, Social Media strategy and execution, Google Performance, Search Engine Optimization (S.E.O)

Engagement

2017 – Present

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

Client Brief

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.
The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The Challenge

Epikyklos faced the multifaceted challenge of upgrading its brand image to not only penetrate new markets but also to elevate its brand value significantly. The aim was to attract discerning clients and forge stronger connections with key industry influencers.

Despite its established reputation, the company needed to differentiate itself and articulate its superiority in a crowded market, striving to increase leads and sales while maintaining its commitment to excellence and innovation in the construction industry.

Our Solution

Our strategic solution for Epikyklos involved a comprehensive brand repositioning, which included changing the communication language to resonate more deeply with their audience. We focused on designing with purpose, enhancing architectural elements, and building a brand that truly reflects its values, vision, and mission.

This holistic approach was aimed at not just redefining the brand’s image but also at ensuring that Epikyklos stood out as a leader in the construction industry, known for its innovation and human-centric approach.

View Live Site

Our Impact

The rebranding and strategic marketing efforts for Epikyklos resulted in the brand becoming a beacon in the construction industry, celebrated for prioritizing human experiences over mere buildings. This shift not only garnered awards and significant projects but also fostered a culture that attracted attention from major publishing titles.

Epikyklos’s new brand identity and strategic positioning have set it apart, making it a preferred partner for clients and influencers alike, and redefining what success looks like in the construction sector.

+0

Increase in traffic

Our digital marketing strategies and SEO optimization led to a dramatic surge in website traffic, significantly enhancing Epikyklos’s online visibility and brand awareness.
0

Leads generation

Innovative lead generation tactics and targeted marketing campaigns effectively doubled the number of potential clients reaching out to Epikyklos, indicating a strong market interest.
+0

Increase in conversion rate

Through a refined sales funnel and enhanced customer engagement strategies, we achieved an unprecedented conversion rate, turning a majority of inquiries into successful projects.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Transforming a Window & Door Systems Companyinto a Leader in the Luxury Market.

The Transformation of Avaton: From technological excellence to the top of the luxury market through strategic rebranding and innovative service design, enhancing visibility and strengthening customer connections.

View Live Site

Live Site

www.avatonframes.com

Project Kick Off Date

October 2022

Project Type

Brand Strategy, Marketing Strategy, Website Design & Development, Product Communication

Project delivered

June 2023

White Space Works

SWOT Analysis, Value Proposition Design, Brand Messaging, Copywriting, Information Architecture, UX Design, Website Design, Website Development, CMS Development, Product Visualization, Animation Design

Engagement

On going

The Case

Avaton, a trailblazer in EnginTech, specializes in the design, production, and installation of frameless window systems. With a focus on revolutionizing living spaces through patented technology and bespoke design, Avaton blends engineering intelligence with aesthetic elegance. However, despite their technical superiority, Avaton faced challenges in communicating their value, differentiating themselves in a niche market, and enhancing brand equity.

Their highly technical language and lack of a differentiated customer experience hindered broader market penetration and stakeholder engagement. Recognizing these challenges, Avaton sought to elevate their brand and product appeal to not only industry insiders but also end-users, ensuring their innovative window solutions were both acknowledged and desired.

Client Brief

Avaton, a trailblazer in EnginTech, specializes in the design, production, and installation of frameless window systems. With a focus on revolutionizing living spaces through patented technology and bespoke design, Avaton blends engineering intelligence with aesthetic elegance. However, despite their technical superiority, Avaton faced challenges in communicating their value, differentiating themselves in a niche market, and enhancing brand equity.
Their highly technical language and lack of a differentiated customer experience hindered broader market penetration and stakeholder engagement. Recognizing these challenges, Avaton sought to elevate their brand and product appeal to not only industry insiders but also end-users, ensuring their innovative window solutions were both acknowledged and desired.

The Challenge

Avaton grappled with articulating their technological and engineering superiority in a market with limited awareness of minimal window systems. The technical complexity of their communication alienated potential customers and key stakeholders, such as architects.

The absence of a distinct brand value and customer experience, coupled with a lack of differentiation in a high-end market, posed significant barriers to growth. Avaton needed to transcend these challenges to not only showcase their innovation but also to captivate and expand their customer base.

Our Solution

To address these challenges, we developed a new strategic positioning for Avaton, aimed at translating the company’s technical superiority into a clear, accessible, and commercially compelling value proposition.

We crafted a stronger and more distinctive brand story, while shaping a human-centered communication approach capable of engaging not only technical partners, but also architects, industry professionals, and discerning end customers. At the same time, we restructured the presentation of products and services, enabling each target audience to quickly understand Avaton’s value, functionality, and points of differentiation.

A key element of the transformation was the design and development of a new website. We created a digital platform that goes beyond a conventional corporate presence, serving instead as a powerful tool for communication, education, and commercial growth. Through a clear information architecture, refined UX design, strategic copywriting, product visualization, and animation design, the website showcases Avaton’s technology in a way that is more intuitive, engaging, and persuasive.

Finally, we enhanced the post-purchase experience through the “Beyond Guarantee” service, bringing greater structure and value to the after-sales journey while reinforcing Avaton’s commitment to quality, reliability, and long-term customer relationships.

View Live Site

Our Impact

The strategic overhaul catalyzed a remarkable transformation for Avaton. By redefining their brand and enhancing user experience, we unlocked new business development opportunities and penetrated new markets, including a significant move into the USA.

Strengthened partnerships and a reinvigorated approach to service design elevated Avaton’s market position, making their windows not just products but symbols of beauty and innovation. This shift not only enhanced Avaton’s brand value but also established them as the leading luxury brand in frameless window systems.

+0

Desktop loading speed

Advanced development techniques and technologies to Avaton’s digital infrastructure dramatically improved the website’s desktop loading speed, ensuring a seamless browsing experience for all visitors
+0

Mobile loading speed

Advanced technologies and optimization efforts specifically targeted at mobile platforms resulted in significantly faster access times, catering to the growing number of users on smartphones and tablets.
+0

Increase in traffic

Our strategic marketing , web and animation design, coupled with SEO initiatives successfully attracted a larger audience, significantly boosting website traffic and enhancing brand visibility online

Related Works

Have a project in mind?
Create your White Space with us

Contact US
TAFTISIS_PRESENTATION

Branding and Communication Strategy for the Athens University of Economics and Business

Case Study:
Through the “TafTisi” initiative, White Space developed a strategic outreach platform that strengthens the connection between the Athens University of Economics and Business (AUEB), the business community, alumni, and potential sponsors.

Client

Athens University of Economics and Business 2022 – Present

Project Summary

Branding, Marketing, Service Design Graphic Design, Killer Visual presentation

Initiative

Taftisi

Scope of Work

Research Branding, Service Design Graphic Design Data Visualization, Process Visualization, Copywriting, Video Motion Design

The Case

The Athens University of Economics and Business (AUEB) is one of Greece’s leading academic institutions, with deep roots in economics, management, technology, and entrepreneurship.

However, as is often the case with public academic institutions, the value of these connections was not always communicated to the market in a direct, structured, and commercially accessible way.

AUEB needed a platform capable of clearly presenting its vision, capabilities, and opportunities for collaboration with the business community. A platform that would help the University strengthen its external engagement, build new relationships, and attract support for scholarships, educational programs, initiatives, and projects that create meaningful impact for students.

The objective was not only to communicate the University’s achievements, but also to establish a framework through which businesses, alumni, and supporters could actively contribute to its future development and social impact.

Client Brief

The Athens University of Economics and Business (AUEB), a beacon of academic excellence and innovation, embarked on a strategic journey to redefine its engagement with the business sector. Aiming to dispel the perception of Greek universities’ insularity from private sector collaborations, AUEB sought to create a communication tool that not only aligned education with business realities but also attracted funding for scholarships and sponsorships for events.
This initiative was crucial for enhancing University’s awareness in the business world, despite major challenges for a public sector institution such as a lack of prior initiatives, difficulty in material collection, and the need for collaboration across different university departments.

The Challenge

The core challenge was not simply to create a presentation. It was to shape a new narrative around the University’s relationship with the market.

AUEB needed to move beyond the perception that Greek universities operate in isolation from the private sector and instead present itself as a modern, active, and outward-looking institution that engages meaningfully with the business community.
At the same time, the project involved considerable complexity. Content had to be gathered from multiple departments, numerous internal stakeholders needed to be aligned, and a large volume of information had to be organized into a structure that was clear, accessible, and compelling.
The communication approach had to preserve the credibility, prestige, and academic integrity of the University while becoming more direct, contemporary, and effective for an audience of business leaders, executives, alumni, and organizations. The challenge was to strike the right balance between institutional authority and commercial relevance, creating a narrative that would resonate with external stakeholders and inspire long-term engagement.

Our Solution

To address AUEB’s needs, we developed a comprehensive strategic communication platform designed to strengthen the University’s connection with the business community.

As part of this initiative, we created the name “TafTisi” (Identification), giving the project a clear identity and communication direction. The name reflects the convergence of academic knowledge, market needs, and the opportunities that can be created for students through meaningful partnerships and collaboration.

Building on this strategic foundation, we developed the value proposition, key messaging, and presentation structure, enabling AUEB to communicate the initiative’s purpose and benefits with clarity and consistency to businesses, organizations, alumni, and potential sponsors.

In parallel, we designed the presentation’s visual system, incorporating graphic design elements, custom iconography, data visualization, and motion design. This transformed complex information into a more engaging, accessible, and persuasive experience, helping stakeholders quickly understand both the vision and the impact of the initiative.

The result was not simply a presentation, but a strategic communication asset that empowers AUEB to foster stronger relationships, attract support, and create new opportunities for collaboration between academia and the business world.

View Live Site

Our Impact

“Taftisis” evolved into a pivotal platform for AUEB, revolutionizing its strategy to demonstrate openness to the business community. The initiative not only became the university’s primary tool for engaging with organizations but also surprised and engaged business owners and executives.

Alumni, now working in influential companies, shared the presentation widely, becoming proud ambassadors of AUEB’s new direction. This marked a significant shift, positioning AUEB as a leader in fostering real-world business and academic collaborations.

+0

Leads generation

The ‘Taftisis’ platform significantly enhanced AUEB’s ability to generate leads, attracting interest from businesses and organizations keen on partnering with the university.
+0

Increase in conversion rate

Efforts to streamline and improve engagement strategies resulted in a substantial rise in the conversion of these leads into tangible collaborations and sponsorships.
+0

Presentations held using the specific tool

“Taftisis” became the definitive presentation tool for AUEB, widely used to communicate its new strategic direction and foster connections with the business community.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Transforming TheCoach.gr to the Leading B2B Wellbeing Program provider.

Empowering Corporate Wellbeing: TheCoach’s Journey to Becoming the Premier Holistic Wellbeing Program for Enhanced Daily Life.

Live Site

Thecoach.gr/Corporate

Engagement

2020 – Ongoing

Type of Project

Marketing Strategy, Go to Market Strategy B2B Sales Strategy and systematization, B2B Performance marketing, B2B Social media Strategy

White Space works

Market and Customer Analysis, Value Proposition Design, On Boarding Strategy Design, Service Design, Leads generation Strategy and scripts, Sales Pitch Presentation Design, Follow up Strategy Design,Sales Analytics, Social Media campaigns, Google campaigns

The Case

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.

This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

Client Brief

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.
This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

The Challenge

TheCoach faced a market unaccustomed to corporate wellbeing initiatives, with companies either lacking engagement strategies or struggling with execution plans and data insights into employee needs. Challenges included ensuring employee participation, navigating GDPR concerns, and maintaining TheCoach’s identity as a digital platform while expanding its services.

Limited resources and budgets further complicated efforts to implement comprehensive wellbeing programs, highlighting the need for a strategic overhaul to meet these diverse corporate and employee wellness requirements effectively.

Our Solution

Our approach involved a thorough market analysis and HR insights, adopting a Blue Ocean strategy to identify unmet needs and opportunities. We redefined TheCoach’s value proposition, focusing on holistic wellbeing and transitioning from a service provider to a comprehensive wellbeing consultant.

Our solution included a hybrid model of online and onsite experiences, innovative technologies for privacy and engagement, and a B2B sales strategy to equip TheCoach for corporate collaboration, covering all wellbeing pillars and ensuring a flexible, inclusive program.

View Live Site

Our Impact

TheCoach’s strategic pivot to a holistic corporate wellbeing program has significantly impacted the market, introducing wellbeing solutions to sectors previously underserved. By enriching major brands’ wellbeing offerings and supporting thousands of employees in living better lives, TheCoach has established itself as a leader in corporate wellness.

The program’s success is evident in its high subscriber engagement, brand participation, and customer retention rates, demonstrating the effectiveness of TheCoach’s comprehensive approach to enhancing corporate and employee wellbeing.

+0

Subscribers

TheCoach’s innovative program has attracted a substantial subscriber base, showcasing its appeal and effectiveness in meeting corporate and employee wellness needs.
+0

Activation Rate

Achieving an activation rate three times above the industry average, TheCoach has successfully engaged a significant portion of its audience, indicating the program’s relevance and value.
+0

Brands

Collaboration with over 60 brands highlights TheCoach’s penetration into various market segments, enriching their wellbeing programs and underscoring TheCoach’s role as a key player in corporate wellness.
+0

Retention Rate

An impressive retention rate of existing customers attests to the program’s quality and the sustained interest and satisfaction among participants, reinforcing TheCoach’s impact on corporate wellbeing landscapes.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Transforming Home Wellness Market in Greece: TheCoach.gr Journey to a Holistic Online Experience

Anytime, Anywhere Wellness Building the leading Video On Demand Platform

View Live Site

Live Site

Thecoach.gr

Engagement

2020 – Present

Type of Project

Marketing Strategy, Technology, Web Design, E-commerce Platform Development

White Space works

Naming, Branding, Business Model Design, Marketing and Digital Strategy, Commercial Strategy User Experience Design (UX), Web Design, E-commerce platform development, Video Production, Messaging, Copywriting, Google Analytics, Performance Marketing, Social Media Content

The Case

TheCoach.gr embarked on a mission to revolutionize the wellness industry in Greece by introducing an innovative online video on demand, holistic wellness experience accessible anytime, anywhere.

Aiming to reach new target audiences beyond the conventional gym and studio offerings, TheCoach.gr developed a low-cost, high-value subscription model suitable for individuals and corporations alike, meeting the demand for an exceptional online wellness experience.

Client Brief

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.
This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

The Challenge

The journey to transform wellness in Greece was multifaceted and challenging. TheCoach.gr faced the dominance of traditional gyms and studios as primary wellness service providers, coupled with high video production costs and scarce experience in wellness video production. Few trainers were skilled in on-camera presentation, and there was significant public hesitation towards adopting new exercise formats.

Additionally, limited local expertise in online subscription business model design and video on demand technology development platforms posed significant hurdles. This initiative required changing the exercise behavior of the people, turning them from gyms to home wellness.

Our Solution

Blending technology, agility, and diverse teams of experts, TheCoach.gr tackled these challenges head-on. A deep market and opportunity analysis identified untapped segments and competitive advantages. A high-end tech team was assembled to create the first Greek video on demand wellness platform, focusing on user experience, interactivity, and custom workout programs.

Production processes were revolutionized to manage costs effectively, while financial advisors crafted a strategic pricing and subscription model. An HR department was established to recruit and train high-quality trainers on presentation skills. Marketing innovation introduced prepaid cards for retail outlet distribution, expanding market reach significantly.

View Live Site

Our Impact

TheCoach.gr has redefined the wellness landscape in Greece, becoming the leading video on demand wellness platform and reaching audiences previously underserved by traditional wellness offerings. The innovative strategy quickly penetrated market segments that had no wellbeing offering till now.

The prepaid idea for selling the programs gave access to the brand to more than 240 retail outlets, significantly expanding its market presence.

+0

Subscribers

Demonstrating the platform’s widespread acceptance and success.
0

Workouts

Offering a diverse range of wellness activities including fitness, yoga, pilates, dance, and office workouts.
+0

Coaches

Featuring a team of expert coaches across various disciplines.
0

Excellence Awards

Recognized for achievements in fitness, technology, and HR, underscoring the platform’s quality and innovation.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

myAUEB app The world of AUEB on your phone

Welcome to the official app of Athens University of Economics and Business (AUEB),
designed to enhance the undergraduate student experience.

Live Site

www.mediastrom.com/

Engagement

2019 – Present
Full technical Support and Updates

Project Type

Marketing, Branding and Technology
E-commerce Redesign and Development

White Space Works

Information Architecture (IA), Messaging, Copywriting,, User Experience Design (UX), Ecommerce Platform Development, CMS Development, ERP Integration, Custom Application Development, Photography, Pictograms Design, 3D Design, Animation Design.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.

The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

myAUEB app

Are you an undergraduate student at AUEB? Then this is the app for you!

Now with the myAUEB app, the entire university is in your pocket:

– Innovative Features.
 – Real-time Updates.
 – Instant Communication with Professors.
 – Digitized Connection with the Secretariat.
 – Career Opportunities.
 – News, Announcements & Notifications.
 – Personalized Account Management

and so much more.
This is the new digital era of AUEB.
This is myAUEB app the app that that redefines how undergraduate students connect with the University and the job market.

Download the app now, log in with your University credentials and a whole world of digital services are available to you.

Real-Time Updates for Your Academic Journey

Now everything you need to track your schedule and academic progress is on your phone, with real-time notifications.

– Digital calendar with your daily class schedule

– Announcements for assignments and exams

– Reminders for all assignment deadlines

– View your course completion percentage for graduation  

– Progress analysis with grade display

– Instant notifications (Push Notifications) for urgent changes to the University’s program or important news

– Full academic guidance based on your year of study

Download the app

Real-Time Updates for Your Academic Journey

Now everything you need to track your schedule and academic progress is on your phone, with real-time notifications.

– Digital calendar with your daily class schedule

– Announcements for assignments and exams

– Reminders for all assignment deadlines

– View your course completion percentage for graduation  

– Progress analysis with grade display

– Full academic guidance based on your year of study

Download the app

Fully Digital Access to University Services

With the myAUEB app – the integrated undergraduate app connected with the university’s internal and external information systems – you gain personalized access to a wide range of services and features, such as:

– Digital communication with the Department Secretariat with the ability to submit requests

All admin procedures – from certificate requests to applications – are now easier and faster

– Connection with e-Class and e-Secretariat

– Direct communication with professors via email

– Access to the Evdoxos textbook distribution system

Find and manage your academic books with ease

– Updates on the daily student restaurant (canteen) menu

– Direct links to AUEB’s Social Media accounts

Save time and energy with myAUEB’s digital solutions.

Instant Connection

with the Job Market

Athens University of Economics and Business is committed to strengthening the connection between its students and the job market. With myAUEB app, you now have access to job opportunities aligned with your skills and aspirations:

– Updates on Immediate Job Opportunities:

Be the first to know about job openings that match your profile, with full company information, requirements, and benefits.

– Digital Application Submission:

Send your application directly through the app – save time and increase your chances of success

Stay informed about market trends and boost your career prospects.

Even More Features and Services

– Push Notifications for urgent announcements.

– Updates on news, events, and group activities.

– Personalized account management.

Download the myAUEB app now

Transform your student experience!

Are you an undergraduate student at the Athens University of Economics and Business?

The myAUEB app is the ultimate digital solution for you, offering:

– Real-time updates on your academic journey 

– Digitized services

– Direct access to the job market

– Educational material

– News, announcements, and alerts

Enhance your academic experience today with the app designed to make your life easier and more organized.

Download the myAUEB app now and transform your student life!

Our Impact

The transformation resulted in a state-of-the-art digital platform that significantly distinguished Mediastrom from its competitors, enhancing both brand value and technological superiority with a distinctly human touch. 

+0

New products added

We significantly expanded Mediastrom’s online catalog, offering customers an unparalleled selection of high-quality mattresses and sleep products.
+0

Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
+0

E-commerce sales

Our strategic overhaul of the digital platform led to a surge in e-commerce sales, demonstrating the effectiveness of combining user-friendly design with a robust online retail strategy.
+0

Increased return on investment (ROI)

The comprehensive rebranding and optimization efforts underscored the financial viability and success of our approach to digital transformation and brand communication.

Related Works

Have a project in mind?
Create your White Space with us

Contact US

Crafting a Changing Perception Digital Ecosystem

A fresh digital ecosystem that Inspires and educate People to recycle their electric appliances To leave their footprint on society and the planet.

View Live Site

Live Site

www.electrocycle.gr/

Project Kick Off Date

April 2022

Project Type

Website Redesign and Development

Engagement

2022 – Ongoing
Full Support

White Space Works

Information Architecture (IA), Messaging, Copywriting Data and Process Visualization, User Experience Design (UX), Website Design and Development, CMS Development, Custom Applications, Photography, Pictograms, Animation Design, Google Analytics, Search Engine Optimization (S.E.O), Search Engine Marketing (S.E.M).

The Case

Electrocycle, a pivotal public state organization, recognized a growing disconnect with society, especially younger demographics, and a need to invigorate its vast network of collection partners. With brand awareness languishing across various market segments and a general lack of knowledge on appliance recycling processes, Electrocycle embarked on a mission to reforge societal connections.

The organization faced the dual challenge of enhancing its digital presence to be both product and process-centric, aiming to transform the recycling experience into one that is user-friendly, visually appealing, and educational. This initiative was critical in addressing the low engagement levels and fostering a culture of recycling that leaves a lasting impact on both society and the environment.

The Case

Electrocycle, a pivotal public state organization, recognized a growing disconnect with society, especially younger demographics, and a need to invigorate its vast network of collection partners. With brand awareness languishing across various market segments and a general lack of knowledge on appliance recycling processes, Electrocycle embarked on a mission to reforge societal connections. With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
The organization faced the dual challenge of enhancing its digital presence to be both product and process-centric, aiming to transform the recycling experience into one that is user-friendly, visually appealing, and educational. This initiative was critical in addressing the low engagement levels and fostering a culture of recycling that leaves a lasting impact on both society and the environment.

The Challenge

Electrocycle faced the challenge of modernizing its digital presence to reconnect with society, particularly younger demographics, and invigorate its partner network. With low brand awareness and a general lack of knowledge about recyclable appliances and processes, the task was to transform a complex recycling system into a user-friendly experience.

This required overcoming the visual unattractiveness of used appliances, addressing diverse target group needs, and enhancing partner engagement, all while lacking compelling visual materials.

Our Solution

In response, we embarked on a comprehensive redesign and redevelopment of Electrocycle’s digital ecosystem, focusing on a platform that bridges society and partners. Through collaboration with Electrocycle’s innovative management, insights from surveys and stakeholder interviews informed our user-centric design.

We introduced engaging visuals, infographics, and animations to appeal to younger audiences, alongside a new communication strategy to boost awareness. The platform was optimized for SEO and mobile use, featuring an intuitive CMS and a novel home collection service.

View Live Site

Our Impact

The revitalization of Electrocycle’s digital ecosystem has markedly improved the brand’s engagement with users and partners, achieving significant strides in market penetration and recycling awareness. Key outcomes include:
– Enhanced user experience and usability, making the recycling process more accessible and engaging.
– Personalized customer relationship management, fostering a stronger connection with the community.
– Strengthened partnerships with key collection points, ensuring alignment with Electrocycle’s mission.
– Achieved top-ranking positions in Google’s organic search results for relevant queries.
– Successfully implemented a home-to-home collection service, expanding the reach and convenience of recycling electric appliances.

+0

Upgraded Website Performance

The redevelopment efforts significantly boosted the website’s overall performance, ensuring a smoother, faster browsing experience for all users.
+0

Increase in Mobile Load Speed

Optimization techniques led to a doubling of the website’s mobile loading speed, catering to the growing number of users accessing the site via smartphones.
+0

Enhanced Hot Lead Generation

The new digital ecosystem has effectively tripled the generation of hot leads, indicating a higher level of engagement and interest in appliance recycling.

Related Works

Have a project in mind?
Create your White Space with us

Contact US
Talk to us
DRAG