Revolutionizing the digital presence of Plastic Surgeons

Revolutionizing Plastic Surgery in Greece: Launching a High-End Digital Platform for Dr. Hatzipanayis.”

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Live Site

www.perfect-blue.com

Engagement

2017 – Present

Project Type

Branding,
Website Design and Development

White Space Works

Marketing Research. Competition Analysis, Opportunity Analysis, Brand Positioning, Value Proposition Design, Service Design Messaging, Copywriting, Information Architecture, User Experience Design (UX), Website Design. Website Development, CMS Development, Google Analytics, Performance Marketing

The Case

Dr. Hatzipanayis, a distinguished plastic surgeon with an illustrious academic and professional background in Europe, aimed to establish a high-end plastic surgery practice in Greece in 2018. Recognizing the digital universe’s impact on his practice, he sought to create a premium digital ecosystem to differentiate himself in the competitive Greek market and attract a prestigious clientele.

The goal was to launch his brand in a manner that mirrored his high qualifications and aesthetic approach, introducing innovative procedures unfamiliar to the Greek audience, and positioning himself distinctively from the competition.

The Case

Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers. With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers. With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.

The Challenge

The Greek plastic surgery market was highly competitive and saturated, with many surgeons offering similar services. Dr. Hatzipanayis faced the challenge of entering this market without prior presence, network, or personal connections.

Additionally, his innovative procedures were completely unknown to the Greek audience, necessitating a strategic approach to introduce and familiarize these advancements effectively.

The Solution

To address these challenges, we developed a comprehensive Go-To-Market strategy, emphasizing a differentiated brand positioning for Dr. Hatzipanayis in the luxury segment. A detailed competition analysis identified unique practices for launch, guiding the digital presence strategy.

We designed a high-end digital platform with a focus on user experience, minimalistic aesthetics, and advanced technologies to offer an immersive experience. The platform aimed to inform, engage, and build trust, supported by targeted Google, social media campaigns, and a precise TV media plan.

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Our Impact

The strategic launch and innovative digital platform significantly elevated Dr. Hatzipanayis’s profile within six months, making him a recognized innovator and preferred surgeon among prestigious clients and celebrities.

Partnerships with top hospitals and clinics were established, enhancing his operational capacity.

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More Leads

Surpassed lead generation projections, attracting high-quality clientele through the integrated digital and media campaigns.
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Conversion Rate

A significant majority of leads chose Dr. Hatzipanayis for their surgical and aesthetic needs, underscoring the effectiveness of the digital platform in converting interest into action.
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Growth in Site Traffic

The website saw a month-on-month double-digit increase in visits, indicating growing interest and engagement with Dr. Hatzipanayis’s services.

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Data-Driven Sales and Customer Analysis Reinvents Sales and Marketing Strategy for a Leading Lubricant Distributor

Revitalizing Marketing and Sales Strategy Boosts Profitability Within 6 Months.

Live Site

https://epikyklos.gr/

Project Type

Repositioning Strategy, Branding Strategy Website Design and Development

White Space Works

Information Architecture (IA), Brand Strategy, Mission, Vision, Values Design Messaging Strategy, User Experience Design (UX), Web site Design and Development, CMS Development, Animation Design, Landing Page Design and Development, Google Analytics, Social Media strategy and execution, Google Performance, Search Engine Optimization (S.E.O)

Engagement

2017 – Present

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The case

A prominent lubricant distributor was experiencing a significant decline in sales and profits amidst fierce competition. The company began losing market share as existing clients sought new alternatives and new clients made numerous but low-value purchases.
Sales forecasting became challenging, and the sales team consistently missed targets, raising concerns about the company’s financial health. In response, the management team sought to revitalize its marketing and sales strategy to return the company to growth.

The Challenge

Despite a strong market presence, a large client base, and a powerful brand portfolio, the company lacked a data-driven approach to decision-making. Sales data were unstructured and incomplete, with limited data analysis, reporting, and no comprehensive KPI framework to gain insights into client performance.

Additionally, product mix and sales channel performance analyses were never conducted, and sales objectives were primarily based on past performance data, with little to no monitoring of individual team member progress.

Our Solution

To address these challenges, a comprehensive data-driven sales and marketing strategy was implemented, focusing on:

– Product Mix Performance Evaluation: Analyzing the entire product range to adjust the product mix based on high-margin items, sales velocity, and market segment attractiveness.
– Sales Channel Evaluation: Assessing existing sales channels for optimization and identifying new expansion opportunities.
– Customer Segmentation: Conducting a detailed analysis of the customer base to identify high-value segments and detailed customer profiling based on sales dynamics.
– Marketing and Sales Strategy Redesign: Tailoring the value proposition to specific markets and customer segments, enhancing lead generation, expanding the sales network, and identifying upselling and cross-selling opportunities.
– Sales Promotion Initiatives: Launching promotions for underperforming products to boost sales and cash flow.
– Lead Generation and Client Onboarding: Designing new processes and tools for lead generation and developing an onboarding strategy for new clients.
– E-commerce Channel Activation: Developing new income streams through e-commerce.
– Data-Driven Sales Targeting: Implementing a sales target strategy with KPIs to track sales progress.

Our Impact

The strategic overhaul led to significant improvements in sales performance and financial health:

– Enhanced Product Mix and Channel Strategies: More efficient inventory management and increased sales of high-margin products.
– Refined Customer Segmentation: A wealth of upselling and cross-selling opportunities revealed, expanding the sales network, and improving retention rates.
– Strengthened Market Position: Notable growth in sales and profitability, reinforcing the company’s competitive stance.

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Increase in Sales

The strategic adjustments led to a substantial uptick in overall sales.
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Growth in High-Value Customer Segments

Personalized marketing efforts significantly expanded high-value customer segments.
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Rise in Profit Margins

Focusing on high-margin products and optimizing sales strategies markedly improved profit margins.

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How Customer Profiling and Data-Driven Channel Analysis Brought Uncommon Growth to a Leading Hotel

Data-driven decision-making led to precise strategies that rejuvenated sales and attracted new guests to a premier hospitality establishment.

Live Site

https://epikyklos.gr/

Project Type

Repositioning Strategy, Branding Strategy Website Design and Development

White Space Works

Information Architecture (IA), Brand Strategy, Mission, Vision, Values Design Messaging Strategy, User Experience Design (UX), Web site Design and Development, CMS Development, Animation Design, Landing Page Design and Development, Google Analytics, Social Media strategy and execution, Google Performance, Search Engine Optimization (S.E.O)

Engagement

2017 – Present

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The case

A premier hotel renowned for its excellence faced challenges with stagnant sales and diminishing profitability. Despite its esteemed reputation, the establishment struggled to effectively assess the returns on its marketing investments and the performance of its sales channels.
A strategic overhaul was imperative to revitalize sales, optimize channel effectiveness, and enhance the efficiency of digital marketing efforts.

The Challenge

The hotel was grappling with stagnant sales and diminishing profitability, hindered by ineffective marketing strategies and an inability to assess marketing spend effectively.

Amidst a competitive landscape, the establishment sought to improve occupancy rates, average spend per guest, and guest retention.

Our Solution

Our comprehensive approach involved a detailed evaluation of sales performance, channel effectiveness, and digital marketing strategies.

We conducted:
– Sales Performance and Channel Effectiveness Analysis: Assessing multiple criteria such as seasonality, occupancy rates, and average spend per guest, our analysis uncovered significant insights into ROI and opportunity costs.
– Customer Profiling and Lost Customer Analysis: This revealed a plethora of opportunities for re-engagement and improved targeting.
– Digital Marketing Optimization: We scrutinized Google and social media campaign structures, focusing on targeting strategies, product offering attractiveness, and ROI. Tailored marketing strategies were developed to enhance channel performance and elevate overall ROI.

Our Impact

Our strategic marketing overhaul significantly enhanced the hotel’s market presence and attractiveness. By optimizing sales channels and digital campaigns, we not only improved the hotel’s visibility but also its appeal to potential guests. Focused customer profiling and retention strategies led to a more personalized and engaging guest experience, resulting in notable improvements in performance metrics.

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Increase in Sales

Innovative remarketing strategies and new product offerings significantly boosted demand and bookings.
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Increase in Occupancy Rate

IEnhanced conversion rates and revitalized corporate channel sales underscored our strategic optimizations.
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Increase in ROI on Google and Social Media Campaigns

Improved targeting and product offerings, along with a new visual strategy and effective remarketing campaigns, substantially boosted ad spend ROI.
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Increase in Average Spend per Guest

Refined targeting and on-site upselling tactics led to increased guest expenditure on services and amenities, enhancing overall profitability.

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How a Brand Repositioning Strategy Boosts Real Estate Firm’s Competitiveness and Profitability

Market analysis, ideal customer profiling, and new service design shape a successful repositioning strategy that boosts sales and profitability.

Live Site

https://epikyklos.gr/

Project Type

Repositioning Strategy, Branding Strategy Website Design and Development

White Space Works

Information Architecture (IA), Brand Strategy, Mission, Vision, Values Design Messaging Strategy, User Experience Design (UX), Web site Design and Development, CMS Development, Animation Design, Landing Page Design and Development, Google Analytics, Social Media strategy and execution, Google Performance, Search Engine Optimization (S.E.O)

Engagement

2017 – Present

The Case

Epikyklos, a visionary in the construction sector, embarked on a transformative journey to elevate its brand image, penetrate new markets, and attract a superior clientele. With a legacy of excellence, the challenge was to transcend traditional boundaries, appealing to key influencers and decision-makers, including architects, and to differentiate itself in a competitive landscape.

The goal was not just to enhance visibility but to redefine the essence of construction around human-centric values. Facing the need to increase leads and sales while communicating its unparalleled superiority, Epikyklos sought to reimagine its brand identity, ensuring it resonated with both its heritage and future aspirations.

The case

A once-thriving real estate agency faced dwindling profits despite a growing client base. The influx of new customers brought low-value transactions, necessitating more staff and leading to higher operational costs. The increasingly competitive market sparked a price war, commoditizing services and making price the primary transaction factor.
This firm needed a strategy to escape this downward spiral, enhance profitability, and attract high-value customers without losing current revenue streams or investing considerable funds due to its proximity to the break-even point.

The Challenge

The agency grappled with low profitability and rising expenses, unable to afford client or revenue loss. A lack of a data-driven approach for sales targeting and market penetration, combined with an absent marketing function and underutilized digital channels, left the company’s digital presence limited and outdated.

Our Solution

Collaborating closely with the firm’s owners, our team conducted a comprehensive S.W.O.T. analysis, uncovering hidden strengths and competitive advantages. Through deep market analysis and data-driven customer segmentation, we identified ideal customer profiles and new target audiences.

Our strategic canvas revealed unmet needs and untapped market opportunities, leading to:
– A new value proposition and brand positioning strategy, transitioning the agency to a specialized high-end real estate consulting firm.
– A revamped brand strategy, including a new vision and mission values reflecting the new positioning.
– The design of new premium services and exploration of new markets.
– Development of new brand assets and activation of new digital channels to attract high-value clients.
– Creation of a new digital ecosystem to support the repositioned brand.

Our Impact

Within three months, the new brand, services, and digital ecosystem were launched, making the competition irrelevant and attracting high-value customers. Collaborations with financial institutions created stable, high-profit revenue streams, while expansion beyond Greek borders tapped into new revenue streams from international real estate investors. The firm’s strategic overhaul led to:

+0Increase in profitability, with brand repositioning and new, more profitable clientele.
0Increase in lead generation, thanks to a sales-oriented digital ecosystem.
+0Increase in the average price per transaction, differentiating the firm from competitors and escaping the price war.

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myAUEB app Ο κόσμος του ΟΠΑ στο κινητό σου

Καλώς ήρθες στην επίσημη εφαρμογή του Οικονομικού Πανεπιστημίου Αθηνών
που ήρθε και ενισχύει την εμπειρία φοίτησης των προπτυχιακών φοιτητών και φοιτητριών του.

Live Site

www.mediastrom.com/

Engagement

2019 – Present
Full technical Support and Updates

Project Type

Marketing, Branding and Technology
E-commerce Redesign and Development

White Space Works

Information Architecture (IA), Messaging, Copywriting,, User Experience Design (UX), Ecommerce Platform Development, CMS Development, ERP Integration, Custom Application Development, Photography, Pictograms Design, 3D Design, Animation Design.

The Case

Mediastrom, the leader in the sleep products industry, envisioned a new digital experience that would elevate its online presence and brand value. The challenges were to develop a digital ecosystem that would really revolutionize the way customers experience the brand and its products. On the other hand, to harmonize the human centric vision of “Sleep well, Great Living” with e-commerce growth and retail traffic without compromising partners’ profitability.

The brand needed to showcase its superior product range in a fresh, visually appealing manner, including a customization tool offering over 19,000 mattress combinations. Additionally, Mediastrom aimed to adopt a more human-centric communication style, expand into new categories, and target the hotel market. The overarching goal was to reposition Mediastrom not just as a mattress company, but as a wellness brand, necessitating a common visual and verbal language that reflected this new strategic direction.

myAUEB app

Είσαι προπτυχιακός /η, φοιτητής/τρια του ΟΠΑ; Tότε αυτή είναι η εφαρμογή σου!

Τώρα με την myAUEB app έχεις όλο τον κόσμο του Πανεπιστημίου στο κινητό σου:

– Καινοτόμες Λειτουργίες.
 – Ενημερώσεις σε πραγματικό χρόνο.
 – Άμεση επικοινωνία με διδάσκοντες.
 – Ψηφιοποιημένη σύνδεση με την γραμματεία.
 – Διασύνδεση με την αγορά εργασίας.
 – Νέα, ανακοινώσεις. Ειδοποιήσεις.
 – Προσωποποιημένη διαχείριση λογαριασμού

και πολλά άλλα.
Αυτή είναι η νέα ψηφιακή εποχή του ΟΠΑ.
Αυτή είναι η myAUEB app, η εφαρμογή που επαναπροσδιορίζει τη σύνδεση προπτυχιακών, φοιτητών/τριών του ΟΠΑ με το Πανεπιστήμιο και την αγορά εργασίας.

Κατέβασε τώρα την εφαρμογή, συνδέσου με τους κωδικού του Πανεπιστημίου και ένα ολόκληρος κόσμος ψηφιακών υπηρεσιών είναι διαθέσιμος για εσένα.

Ενημέρωση σε Πραγματικό Χρόνο για το Πρόγραμμα Φοίτησής σου.

Τώρα έχεις τα πάντα για το πρόγραμμα και την πρόοδο των σπουδών σου στο κινητό με ενημερώσεις σε πραγματικό χρόνο.

– Ψηφιακό ημερολόγιο με το καθημερινό πρόγραμμα μαθημάτων

– Ανακοινώσεις για εργασίες και εξετάσεις

– Yπενθυμίσεις για όλες τις προθεσμίες υποβολής εργασιών

– Ανάλυση της προόδου φοίτησης με προβολή της βαθμολογίας  

– Προβολή του ποσοστού ολοκλήρωσης των μαθημάτων για την απόκτηση πτυχίου

– Άμεσες ειδοποιήσεις (Push Notifications) για έκτακτες αλλαγές στο πρόγραμμα του Πανεπιστημίου ή σημαντικά νέα

– Πλήρη ενημέρωση για τις διαδικασίες φοίτησης ανά έτος

Κατέβασε το app

Ενημέρωση σε Πραγματικό Χρόνο για το Πρόγραμμα Φοίτησής σου.

Τώρα έχεις τα πάντα για το πρόγραμμα και την πρόοδο των σπουδών σου στο κινητό με ενημερώσεις σε πραγματικό χρόνο.

– Ψηφιακό ημερολόγιο με το καθημερινό πρόγραμμα μαθημάτων

– Ανακοινώσεις για εργασίες και εξετάσεις

– Yπενθυμίσεις για όλες τις προθεσμίες υποβολής εργασιών

– Προβολή του ποσοστού ολοκλήρωσης των μαθημάτων για την απόκτηση πτυχίου

– Ανάλυση της προόδου φοίτησης με προβολή της βαθμολογίας  

– Πλήρη ενημέρωση για τις διαδικασίες φοίτησης ανά έτος

Κατέβασε το app

Πλήρως ψηφιοποιημένη πρόσβαση σε υπηρεσίες του Πανεπιστημίου.

Με το myAUEB app, την ολοκληρωμένη εφαρμογή προπτυχιακών σπουδών που συνδέεται με τα πληροφοριακά συστήματα του Πανεπιστημίου και με εξωτερικά πληροφοριακά συστήματα, έχεις προσωποποιημένη πληροφόρηση για ένα ευρύ φάσμα υπηρεσιών και δυνατοτήτων όπως:

– Ψηφιακή επικοινωνία με τη Γραμματεία Τμήματος με δυνατότητα αποστολής αιτημάτων

Όλες οι γραμματειακές διαδικασίες, από την έκδοση πιστοποιητικών έως τις αιτήσεις, γίνονται εύκολα και γρήγορα

– Σύνδεση με e-Class και με e-Γραμματεία

– Απευθείας επικοινωνία με email διδασκόντων

– Απευθείας σύνδεση με το πρόγραμμα Evdoxos

Τώρα η πρόσβαση σου σε εκπαιδευτικό και βιβλία γίνεται πιο εύκολη από ποτέ

– Ενημέρωση για το menu σίτισης της Φοιτητικής Λέσχης

– Απευθείας σύνδεση με τα Social Media του ΟΠΑ

Εξοικονόμησε χρόνο και ενέργεια με τις ψηφιοποιημένες λύσεις του myAUEB.

Άμεση Διασύνδεση

με την Αγορά Εργασίας

Το Οικονομικό Πανεπιστήμιο Αθηνών, έχει ως κύριο μέλημά του, την ακόμα καλύτερη διασύνδεση των προπτυχιακών φοιτητών/τριών του με την αγορά εργασίας. Τώρα με το myAUEBapp ανοίγει νέους δρόμους για ευκαιρίες άμεσης απασχόλησης που ταιριάζουν στις δεξιότητες και τις φιλοδοξίες σου προσφέροντας:

– Ενημέρωση για Ευκαιρίες Άμεσης Απασχόλησης:

Ενημερώσου πρώτος/η για θέσεις εργασίας που σε ενδιαφέρουν, με αναλυτική παρουσίαση της εταιρείας, των προϋποθέσεων και των παροχών.

– Δυνατότητα Ψηφιακής Αποστολής Αίτησης:

Στείλε την αίτησή σου ψηφιακά μέσω της εφαρμογής, εξοικονομώντας χρόνο και ενισχύοντας τις πιθανότητες επιτυχίας.

Μείνε ενημερωμένος/η για τις τάσεις της αγοράς και ενίσχυσε τις επαγγελματική σου προοπτικές.

Ακόμα περισσότερες δυνατότητες και υπηρεσίες

– Άμεσες ειδοποιήσεις (Push Notifications) για έκτακτες ανακοινώσεις.

– Ενημερώσεις για νέα, εκδηλώσεις και ομαδικές δράσεις.

– Προσωποποιημένη διαχείριση του λογαριασμού σου.

Κατέβασε τώρα το my AUEB app

Άλλαξε την εμπειρία φοίτησής σου!

Είσαι προπτυχιακός/η φοιτητής/τρια του Οικονομικού Πανεπιστημίου Αθηνών;

Το myAUEB app αποτελεί την απόλυτη ψηφιακή λύση για εσένα αφού σου προσφέρει:

– Ενημέρωση σε πραγματικό χρόνο για την πορεία της φοίτησής σας  

– Ψηφιοποιημένες υπηρεσίες

– Άμεση σύνδεση με την αγορά εργασίας

– Πρόσβαση σε εκπαιδευτικό υλικό

– Ανακοινώσεις, νέα, ειδοποιήσεις

Ενίσχυσε σήμερα την ακαδημαϊκή σου εμπειρία με την εφαρμογή που σχεδιάστηκε για να κάνει τη ζωή σου πιο εύκολη και πιο οργανωμένη.

Κατέβασε το myAUEB app σήμερα και άλλαξε την εμπειρία φοίτησής σου!

Our Impact

The transformation resulted in a state-of-the-art digital platform that significantly distinguished Mediastrom from its competitors, enhancing both brand value and technological superiority with a distinctly human touch. 

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New products added

We significantly expanded Mediastrom’s online catalog, offering customers an unparalleled selection of high-quality mattresses and sleep products.
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Increased loading speed

Enhancements to the website’s infrastructure provided a smoother, faster browsing experience that keeps customers engaged and reduces bounce rates.
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E-commerce sales

Our strategic overhaul of the digital platform led to a surge in e-commerce sales, demonstrating the effectiveness of combining user-friendly design with a robust online retail strategy.
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Increased return on investment (ROI)

The comprehensive rebranding and optimization efforts underscored the financial viability and success of our approach to digital transformation and brand communication.

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