ANIMA Digital Fundraising Campaign
Client
ANIMAScope of Work
Digital Fundraising Strategy Meta Advertising Audience Strategy Remarketing Conversion Tracking Campaign Optimisation Performance MarketingThe Case
ANIMA – Wildlife Conservation Association has been active since 2005 in the rescue, rehabilitation and release of wild animals back into their natural habitats, making an important contribution to the protection of wildlife and biodiversity in Greece.
For ANIMA, the objective was not simply to generate visibility or engagement on social media. The real goal was much more specific: to turn public interest into meaningful financial support for the organisation’s work.
In fundraising campaigns, impressions, clicks and reactions are not enough.
From awareness to action.
For ANIMA, we designed and implemented a digital fundraising campaign on Meta, focused on converting audience interest into meaningful support and donations.
The strategy was built around distinct audience segments for prospecting and remarketing, fundraising-focused communication, and the continuous optimisation of the campaign based on real performance signals.
At the same time, we implemented conversion tracking to ensure completed donations could be accurately measured and used as a reliable basis for more effective campaign optimisation.
The result was a more structured and measurable approach to digital fundraising, where strategy, advertising, creative and data work together as one integrated syste..
