SEO Strategy for Growth
Beyond Branded Searches
Client
GermanosScope of Work
SEOEngagement
OngoingThe Case
GERMANOS is one of the most recognized names in the Greek technology retail market. However, when it comes to searches for smartphones, laptops, and TVs, the brand competes daily with major retailers and marketplaces for the attention of users who have not yet decided where to make their purchase.
Our goal was to strengthen GERMANOS’ presence across these searches and connect organic growth with measurable business results.
We designed a data-driven SEO architecture that matched Google search demand with the most relevant categories, subcategories, and pages across the website. We combined search data, user intent, insights from paid campaigns, and competitor analysis to identify the most significant opportunities for organic growth.
The implementation included content and product page optimization, guides and comparison content, technical SEO, and targeted SEO PR initiatives. Through continuous performance monitoring, we adjusted priorities and optimized the pages with the greatest growth potential. As a result, each individual initiative became part of a unified strategy designed to capture search demand at category level.
Year over year, organic revenue increased by 19.7%, while organic users and new organic users increased by 35%. At the same time, keyword visibility increased by 46%.
The project received a Bronze Award in the Best Use of Google Search & Discover category in 2026.