Beyond web design and development
A perception changing digital platform
Revolutionizing University-Business Collaboration: AUEB’s ‘Taftisis’ initiative transforms academic engagement tool, fostering unprecedented connections with the business world and empowering brand essence and value.
Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.
With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).
AUEB faced the challenge of overcoming the entrenched perception that Greek universities are detached from the private sector. Without existing materials or prior experience in such initiatives, the university needed to innovate from scratch, requiring the collection of diverse materials and the alignment of various departments.
The task was daunting: to introduce a fresh, innovative look and approach that was unfamiliar to the staff, all while balancing the university’s esteemed image with a new, dynamic presentation style.
In response, we shifted focus from merely creating a presentation to developing a comprehensive new service named “Taftisis.” Utilizing popular video technology and software platforms, we embraced data and process visualization, pictograms, and timeline design to articulate AUEB’s strategy.
This approach, grounded in service design and a human-centric communication language, transformed how AUEB presents its alignment with business organizations, signaling a new era of openness and collaboration between academia and the business sector.
“Taftisis” evolved into a pivotal platform for AUEB, revolutionizing its strategy to demonstrate openness to the business community. The initiative not only became the university’s primary tool for engaging with organizations but also surprised and engaged business owners and executives.
Alumni, now working in influential companies, shared the presentation widely, becoming proud ambassadors of AUEB’s new direction. This marked a significant shift, positioning AUEB as a leader in fostering real-world business and academic collaborations.