TheCoach WELLBEING - White Space | Digital Marketing Agency

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Engagement

2020 – Ongoing

Type of Project

Marketing Strategy, Go to Market Strategy B2B Sales Strategy and systematization, B2B Performance marketing, B2B Social media Strategy

White Space works

Market and Customer Analysis, Value Proposition Design, On Boarding Strategy Design, Service Design, Leads generation Strategy and scripts, Sales Pitch Presentation Design, Follow up Strategy Design,Sales Analytics, Social Media campaigns, Google campaigns

The Case

In 2020, TheCoach.gr launched as the first premium video on demand wellness platform, offering an exceptional online holistic wellness experience. Quickly attracting thousands seeking convenient exercise options, TheCoach identified a new opportunity within corporate wellbeing. Developing a program tailored for corporations, TheCoach aimed to address all facets of modern wellbeing, offering value and flexibility for organizations at various stages of their wellbeing journey.

This initiative sought to transform TheCoach from a digital platform into a holistic program that could meet diverse employee needs across Greece, ensuring accessibility, engagement, and a comprehensive approach to wellbeing that encompasses physical, mental, career, financial, and societal aspects.

The Challenge

TheCoach faced a market unaccustomed to corporate wellbeing initiatives, with companies either lacking engagement strategies or struggling with execution plans and data insights into employee needs. Challenges included ensuring employee participation, navigating GDPR concerns, and maintaining TheCoach’s identity as a digital platform while expanding its services.

Limited resources and budgets further complicated efforts to implement comprehensive wellbeing programs, highlighting the need for a strategic overhaul to meet these diverse corporate and employee wellness requirements effectively.

Our Solution

Our approach involved a thorough market analysis and HR insights, adopting a Blue Ocean strategy to identify unmet needs and opportunities. We redefined TheCoach’s value proposition, focusing on holistic wellbeing and transitioning from a service provider to a comprehensive wellbeing consultant.

Our solution included a hybrid model of online and onsite experiences, innovative technologies for privacy and engagement, and a B2B sales strategy to equip TheCoach for corporate collaboration, covering all wellbeing pillars and ensuring a flexible, inclusive program.

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Our Impact

TheCoach’s strategic pivot to a holistic corporate wellbeing program has significantly impacted the market, introducing wellbeing solutions to sectors previously underserved. By enriching major brands’ wellbeing offerings and supporting thousands of employees in living better lives, TheCoach has established itself as a leader in corporate wellness.

The program’s success is evident in its high subscriber engagement, brand participation, and customer retention rates, demonstrating the effectiveness of TheCoach’s comprehensive approach to enhancing corporate and employee wellbeing.

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Subscribers

TheCoach’s innovative program has attracted a substantial subscriber base, showcasing its appeal and effectiveness in meeting corporate and employee wellness needs.

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Activation Rate

Achieving an activation rate three times above the industry average, TheCoach has successfully engaged a significant portion of its audience, indicating the program’s relevance and value.

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Brands

Collaboration with over 60 brands highlights TheCoach’s penetration into various market segments, enriching their wellbeing programs and underscoring TheCoach’s role as a key player in corporate wellness.

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Retention Rate

An impressive retention rate of existing customers attests to the program’s quality and the sustained interest and satisfaction among participants, reinforcing TheCoach’s impact on corporate wellbeing landscapes.