Beyond web design and development
A perception changing digital platform
Revolutionizing Epikyklos: A strategic brand transformation that redefined industry standards, attracting premium clientele and setting new benchmarks in construction.
Established in 1976, Belmond has been a pioneering force in luxury travel for over 40 years, building a diverse portfolio of 60+ hotels, river cruises, train journeys and safaris for discerning global travellers.
With ambitious goals to double EBITDA through an aggressive acquisition strategy, the business needed to ensure digital operations were robust. As well as a consistent visual style, a thoughtful user experience was needed, to cater to multiple stakeholder needs and cover a number of different booking systems.
Most importantly, it was imperative to define what success meant – a particularly interesting measure was the need to convert customers in new parts of the product portfolio, cross-pollinating equity from the more famous brands the business had bought, (think: Copacabana Palace, Cipriani and Orient Express).
Epikyklos faced the multifaceted challenge of upgrading its brand image to not only penetrate new markets but also to elevate its brand value significantly. The aim was to attract discerning clients and forge stronger connections with key industry influencers.
Despite its established reputation, the company needed to differentiate itself and articulate its superiority in a crowded market, striving to increase leads and sales while maintaining its commitment to excellence and innovation in the construction industry.
Our strategic solution for Epikyklos involved a comprehensive brand repositioning, which included changing the communication language to resonate more deeply with their audience. We focused on designing with purpose, enhancing architectural elements, and building a brand that truly reflects its values, vision, and mission.
This holistic approach was aimed at not just redefining the brand’s image but also at ensuring that Epikyklos stood out as a leader in the construction industry, known for its innovation and human-centric approach.
The rebranding and strategic marketing efforts for Epikyklos resulted in the brand becoming a beacon in the construction industry, celebrated for prioritizing human experiences over mere buildings. This shift not only garnered awards and significant projects but also fostered a culture that attracted attention from major publishing titles.
Epikyklos’s new brand identity and strategic positioning have set it apart, making it a preferred partner for clients and influencers alike, and redefining what success looks like in the construction sector.