Media Strom
Designing A New Digital Customer Experience
for The Mattress Leader
How Customer Profiling and Data-Driven Channel Analysis Brought Uncommon Growth to a Leading Hotel
Data-driven decision-making led to precise strategies that rejuvenated sales and attracted new guests to a premier hospitality establishment.
The case
A premier hotel renowned for its excellence faced challenges with stagnant sales and diminishing profitability. Despite its esteemed reputation, the establishment struggled to effectively assess the returns on its marketing investments and the performance of its sales channels.
A strategic overhaul was imperative to revitalize sales, optimize channel effectiveness, and enhance the efficiency of digital marketing efforts.
The Challenge
The hotel was grappling with stagnant sales and diminishing profitability, hindered by ineffective marketing strategies and an inability to assess marketing spend effectively.
Amidst a competitive landscape, the establishment sought to improve occupancy rates, average spend per guest, and guest retention.
Our Solution
Our comprehensive approach involved a detailed evaluation of sales performance, channel effectiveness, and digital marketing strategies.
We conducted:
– Sales Performance and Channel Effectiveness Analysis: Assessing multiple criteria such as seasonality, occupancy rates, and average spend per guest, our analysis uncovered significant insights into ROI and opportunity costs.
– Customer Profiling and Lost Customer Analysis: This revealed a plethora of opportunities for re-engagement and improved targeting.
– Digital Marketing Optimization: We scrutinized Google and social media campaign structures, focusing on targeting strategies, product offering attractiveness, and ROI. Tailored marketing strategies were developed to enhance channel performance and elevate overall ROI.
Our Impact
Our strategic marketing overhaul significantly enhanced the hotel’s market presence and attractiveness. By optimizing sales channels and digital campaigns, we not only improved the hotel’s visibility but also its appeal to potential guests. Focused customer profiling and retention strategies led to a more personalized and engaging guest experience, resulting in notable improvements in performance metrics.
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Increase in Sales
Innovative remarketing strategies and new product offerings significantly boosted demand and bookings.+0
Increase in Occupancy Rate
IEnhanced conversion rates and revitalized corporate channel sales underscored our strategic optimizations.+0
Increase in ROI on Google and Social Media Campaigns
Improved targeting and product offerings, along with a new visual strategy and effective remarketing campaigns, substantially boosted ad spend ROI.+0
Increase in Average Spend per Guest
Refined targeting and on-site upselling tactics led to increased guest expenditure on services and amenities, enhancing overall profitability.Related Works
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