Media Strom
Designing A New Digital Customer Experience
for The Mattress Leader
Data-driven decision-making led to precise strategies that rejuvenated sales and attracted new guests to a premier hospitality establishment.
The hotel was grappling with stagnant sales and diminishing profitability, hindered by ineffective marketing strategies and an inability to assess marketing spend effectively.
Amidst a competitive landscape, the establishment sought to improve occupancy rates, average spend per guest, and guest retention.
Our comprehensive approach involved a detailed evaluation of sales performance, channel effectiveness, and digital marketing strategies.
We conducted:
– Sales Performance and Channel Effectiveness Analysis: Assessing multiple criteria such as seasonality, occupancy rates, and average spend per guest, our analysis uncovered significant insights into ROI and opportunity costs.
– Customer Profiling and Lost Customer Analysis: This revealed a plethora of opportunities for re-engagement and improved targeting.
– Digital Marketing Optimization: We scrutinized Google and social media campaign structures, focusing on targeting strategies, product offering attractiveness, and ROI. Tailored marketing strategies were developed to enhance channel performance and elevate overall ROI.
Our strategic marketing overhaul significantly enhanced the hotel’s market presence and attractiveness. By optimizing sales channels and digital campaigns, we not only improved the hotel’s visibility but also its appeal to potential guests. Focused customer profiling and retention strategies led to a more personalized and engaging guest experience, resulting in notable improvements in performance metrics.