Flexia - White Space | Digital Marketing Agency

Sales Tool

Killer Visual Presentation

Engagement

2021 – Present

Project Type

Marketing Strategy, Sales Strategy Sales Toolbox Development, Video Powerpoint Pitch Presentation. Lead Generation Scripts, Killer Visual Presentation Design, Follow Up Design

White Space Works

Marketing Strategy, Customer and Market Segmentation and Targeting Brand Strategy, Competitive Advantages Identification, Service Design and Branding, Product Range Design and Branding, Messaging, Copywriting, Data Visualization, Process Visualization, Video Motion Design, Animation Design, Sales Training

The Case

Flexia, a visionary in the packaging industry, embarked on a transformative journey to not only expand its market presence but also to innovate sustainable packaging solutions. Despite facing a competitive landscape dominated by established brands, Flexia recognized the urgent need to differentiate and productize its processes.

The company aimed to acquire key client accounts by leveraging its unique blend of academic know-how, skilled personnel, and a legacy of innovation. This strategic pivot focused on branding and visualizing sustainable packaging processes and product ranges, intending to elevate Flexia’s market position and contribute positively to environmental sustainability.

The Challenge

Flexia faced the daunting task of penetrating a market with little room for newcomers, aiming to acquire new key client accounts amidst stiff competition. The challenge was twofold: to productize the sustainable packaging process in a market with limited prior experience and a constrained portfolio.

This required not only a significant shift in strategy but also a creative approach to branding, product and service development, all while maintaining the company’s commitment to sustainability and quality.

Our Solution

Our strategic response involved a comprehensive branding overhaul, starting with the case itself and extending to the visualization of the process and product range. We capitalized on Flexia’s rich academic knowledge and skilled personnel, highlighting the brand’s legacy and expertise in sustainable packaging.

We also designed and produced a highly aesthetic, video presentation, while we trained the whole sales department to perform at its best,This multifaceted approach aimed to not only distinguish Flexia in a crowded market but also to underscore its commitment to innovation and environmental stewardship, setting a new benchmark for the industry.

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Our Impact

The rebranding, strategic marketing initiatives, the new video sale too and our end to end training module, catalyzed Flexia’s growth, positioning it as a leader in sustainable packaging solutions. By focusing on innovation and sustainability, Flexia not only attracted over 200 new leads but also saw a 150% increase in its conversion rate and a doubling of sales.

This transformative strategy not only redefined Flexia’s market presence but also underscored its commitment to environmental sustainability, inspiring a new era of packaging solutions that marry functionality with ecological responsibility.

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New leads

Our targeted marketing and rebranding efforts significantly broadened Flexia’s market reach, attracting a diverse new clientele interested in sustainable packaging solutions.

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Increase in conversion rate

Enhanced branding and clear communication of Flexia’s value proposition in sustainability led to a remarkable uptick in engagement, turning prospects into loyal customers at an unprecedented rate.

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Increase in sales

The strategic pivot to sustainability and the effective showcasing of Flexia’s innovative solutions doubled sales, affirming the market’s demand for environmentally conscious packaging options.